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課程名稱 |
國際企業管理
Multinational Business Management |
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開課學期 |
111-1 |
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授課對象 |
國際企業學研究所 |
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授課教師 |
何筱文 |
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課號 |
IB7033 |
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課程識別碼 |
724EM1430 |
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班次 |
02 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
必修 |
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上課時間 |
星期四7,8,9(14:20~17:20) |
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上課地點 |
管二303 |
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備註 |
本課程以英語授課。
限碩士班以上 且 限本系所學生(含輔系、雙修生)
總人數上限：60人 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
Since the emergence of foreign direct investment in 1960s, multinational enterprises have become the dominating institutions in the modern business world. Multinational Business Management has therefore been deemed as one of the core courses in the business and management fields. This course provides you with the knowledge about the theoretical and managerial implications of international business, in order to enhance your problem-solving, analytical, and team-working skills. |
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課程目標 |
1. To understand the theoretical concepts, tools and frameworks that can be used to execute strategic analyses on international businesses
2. To comprehend how different cultures, institutional frameworks, economic developments, and competitive environments influence foreign entry mode choices and international operations
3. To be inspired by thinking globally and asking critical, theoretically grounded and practically useful questions on the reflections and new phenomenon of multinational business management
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課程要求 |
1. This course uses NTU COOL as the main learning platform. Yet for those students who have not registered in this course, you can refer to Google Classroom instead: https://classroom.google.com/c/NTQ1NTY3MTg5ODIz?cjc=tw3vzlz
2. First class on Sep 8 will be offered both online (video will be uploaded onto NTU COOL & Google Classroom by the end of the day) and in class. If you cannot attend the physical class, please email TA Johnson Lee (r10724043@ntu.edu.tw) for the advanced notice. |
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預期每週課後學習時數 |
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Office Hours |
另約時間 備註： By appointment @ CM Building II 803 |
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指定閱讀 |
Cavusgil, S. T., Knight, G. and Riesenberger, J. R. (2020) International Business: The New Realities (5th edition), New Jersey, USA: Pearson, Prentice Hall. 華泰文化代理 |
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參考書目 |
待補 |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Class participation |
18% |
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2. |
International expansion project |
67% |
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3. |
Debate competition on international business issues |
15% |
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針對學生困難提供學生調整方式 |
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上課形式 |
以錄音輔助, 以錄影輔助 |
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作業繳交方式 |
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考試形式 |
書面(口頭)報告取代考試 |
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其他 |
由師生雙方議定 |
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週次 |
日期 |
單元主題 |
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第1週 |
9/08 |
Introduction to the course |
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第2週 |
9/15 |
International business concepts |
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第3週 |
9/22 |
Organisational resources, capabilities & cultures
*Team allocation for international expansion project (IEP) |
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第4週 |
9/29 |
Macro-environments & competitive landscapes |
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第5週 |
10/06 |
*IEP phase I oral presentation (1): online |
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第6週 |
10/13 |
Understanding cultural differences across international markets |
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第7週 |
10/20 |
*IEP phase I oral presentation (2): online
*IEP phase II progress report (1): online |
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第8週 |
10/27 |
Government intervention and regional economic integration |
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第9週 |
11/03 |
*IEP phase I oral presentation (3): online & peer evaluation |
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第10週 |
11/10 |
Reading week (no lecture) & *IEP phase II progress report (2): online |
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第11週 |
11/17 |
*Debate competition on international business issues: in class |
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第12週 |
11/24 |
Internationalization strategies |
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第13週 |
12/01 |
Global market opportunity assessment
*IEP phase II progress report (3): online |
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第14週 |
12/08 |
Reflections and new phenomenon of internationalisation: Emerging market issues |
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第15週 |
12/15 |
*IEP phase II oral presentation & full-length written report submission |
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第16週 |
12/22 |
Final exam week (no lecture) & *IEP phase II executive synopsis & peer evaluation |
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